Cirio advises Zoo.se in connection with its acquisition of Tinybuddy

Cirio has assisted Swedish pet service and product company ZOO.se Trading i Norden AB in its acquisition of the e-commerce company Tinybuddy AB. Tinybuddy currently has a turnover of SEK 120 million and sells online in Northern Europe. Through the transaction, Tim and Louise Jansson, the founders of Tinybuddy, become co-owners of the ZOO.se group. Following the acquisition, the Zoo.se Group will include 14 physical stores in Sweden as well as e-commerce throughout Europe.

Cirio’s team consisted mainly of Anders Moberg (Lead Partner, M&A), Jessica Grönberg (Senior Associate, M&A), Hanna Tilus (Partner, IP) and Lisa Ericsson (Specialist Counsel, Employment).

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