“Swedish companies must change their views on agreements” – This is the theme in an article published on DI debate 24 October
“Swedish companies must change their views on agreements” – This is the theme in an article published on DI debate 24 October.
The Nobel Laureate Oliver Hart and David Frydlinger has written an article published on DI debate 24 October on this theme. The context is based on an article published in the latest issue of Harvard Business Review on relationship-based contracts.
In the network economy, long term business relationships have become an important source of competitive advantage. But companies and organisations struggle to establish and thereafter live by a set of rules based on which they can collaborate to generate value. Research and experience shows that the traditional, transactional contract is often not an efficient instrument to create the kind of partnerships that successful commercial relationships often require. This is where the relational contract provides an alternative. The companies need to rethink. Instead of “What’s in it for me?” it should be about “What’s in it for we?”
The article is in Swedish and can be read here.
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